Table of contents

Critical illness insurance has become an essential part of financial planning for many Canadians. With the rise in serious health conditions such as cancer, heart disease, and stroke, having the right insurance coverage can make a huge difference.

A critical illness diagnosis can result in loss of income, high medical bills, and ongoing treatment costs. The goal of critical illness insurance is to provide you with a lump sum payment to help cover these unexpected expenses, allowing you to focus on recovery.

In this blog post, we’ll explore the best critical illness insurance providers in Canada, comparing their coverage, benefits, pros and cons, and unique features to help you make an informed decision.

best-critical-illness-insurance-companies-in-Canada-family-of-3-young-daughter

How Does Critical Illness Insurance Work?

What does critical illness insurance cover?

Critical illness insurance provides a tax-free lump sum payment if you’re diagnosed with a serious health condition covered by your policy. Conditions typically include:

  • Life-threatening cancer
  • Heart attack
  • Stroke
  • Coronary artery bypass surgery
  • Kidney failure
  • Major organ failure
  • Multiple sclerosis
  • Parkinson’s disease

The specific number of covered conditions varies by insurance provider, with some covering as many as 25 to 30 illnesses, while others may only cover the most common conditions, like the first three or four on the list above.

Who needs critical illness insurance coverage?

A critical illness insurance policy is a good fit for:

  • Families with dependents: If you’re the primary breadwinner, your family relies on your income. A critical illness could result in lost income during recovery, making it difficult to maintain your family’s standard of living.
  • Self-employed individuals: Without an employer’s health benefits package, you’re responsible for your own financial protection. Critical illness insurance can be crucial for self-employed individuals.
  • High-income earners: Those with a high standard of living or significant financial commitments may want the additional peace of mind that critical illness coverage can provide.
  • Children: Children need critical illness coverage because it provides financial support for families if a child is diagnosed with a covered condition, helping to pay for medical expenses, allow for a parent for time off work, and pay for specialized treatments not covered by your health insurance plan. It ensures parents can focus on their child’s recovery without the added financial stress.

How much critical illness insurance coverage do you need?

When determining how much coverage you need, consider:

  • Income replacement: Ideally, your policy should cover at least one to two years of your salary. This will ensure you can continue to pay your bills, like rent or mortgage payments.
  • Medical expenses: Costs like experimental treatments, rehabilitation, and private healthcare services may not be covered by your provincial health insurance plan.
  • Out-of-country travel for treatment: A critical illness policy can help cover the significant costs of seeking specialized treatments abroad, including travel, accommodation, and paying medical expenses.
  • Home modification for accessibility: After a serious illness, you may need to modify your home to accommodate mobility challenges, such as installing ramps, widening doorways, or adding stairlifts.

On average, Canadians buy between $50,000 and $250,000 of critical illness insurance coverage amount.

Is critical illness insurance worth it?

A critical illness insurance plan is often considered worth it if:

  • You have dependents or large financial obligations like mortgage payments.
  • You don’t have the emergency fund to protect yourself against high medical costs, especially for treatments, medications, or therapies not covered by provincial healthcare.
  • You are self-employed or lack comprehensive employer benefits, making it crucial to have financial security in case of a critical illness.
  • You have a lower risk tolerance and want the security of knowing that a covered illness diagnosis won’t lead to financial hardship.

However, for those with limited budgets or access to alternative financial support, the critical illness insurance rates could outweigh the potential benefits.

Should you get life insurance, critical illness insurance, or disability insurance?

Knowing when to get life, critical illness, and disability insurance is essential to ensure financial protection at the right stages of life.

  • Life insurance is typically best to purchase when you have dependents who will suffer financially if you die, such as a spouse or children. It provides a safety net for your loved ones in the event of your death so that they can maintain their standard of living after your passing.
  • Critical illness insurance is important to consider if you’re concerned about covering medical costs, lost income, or lifestyle adjustments after being diagnosed with a covered illness. It’s especially valuable if you are the primary income earner or don’t have workplace coverage.
  • Disability insurance should be acquired when your income is essential to maintaining your lifestyle. If you become unable to work due to injury or illness, disability insurance replaces a portion of your income. This makes it crucial for anyone who relies on their paycheck, particularly self-employed individuals or those without employer-provided coverage.
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Best Critical Illness Coverage

Before diving into our list of the best critical illness insurance companies, let’s first examine the criteria used to evaluate them.

How to choose the best critical illness insurance policy

When selecting a critical illness insurance policy, it’s important to compare products based on key factors to ensure you get the coverage that best fits your needs. Here are some of the most important factors to consider:

1. Number of illnesses covered

The number of illnesses covered by a policy varies significantly between providers. Some policies cover as few as three or four conditions, while more comprehensive plans may cover 26 critical illnesses. The broader the coverage, the better protection you’ll have for a variety of health risks, so be sure to check the list of covered conditions and whether early-stage illnesses are included.

2. Coverage amounts

The minimum and maximum coverage amounts offered by each insurer determine the lump sum payout you’d receive in the event of the diagnosis of a covered critical illness. Some companies provide flexibility with lower minimums, which may be ideal for basic coverage needs, while others offer higher maximums that can help cover substantial medical expenses or ongoing financial obligations. Assess your personal financial situation to determine how much coverage is necessary.

3. Age eligibility

Age eligibility refers to the age range in which you can apply for and maintain your policy. Typically, insurers offer critical illness coverage up to a certain age, such as 65, but some products have more flexibility and extended coverage periods. Ensure the policy you’re considering aligns with your life stage and long-term planning needs.

4. Term lengths

Insurance providers usually offer different plan types based on term lengths. The most common are term-10, term-20, and term-75, where the coverage lasts for a specified period or until a certain age. Term-10 and term-20 policies may offer lower premiums for shorter periods, while term-75 or permanent policies provide lifetime coverage. Choosing the right term length depends on your financial goals and how long you anticipate needing coverage.

5. Guaranteed premiums

A policy with guaranteed premiums means the premiums are locked in and will not increase based on claims experience. This is an important feature to look for, as non-guaranteed premiums may rise unexpectedly, leading to higher critical illness insurance rates in the long term. Guaranteed premiums provide stability and predictability, allowing you to budget for the future with greater confidence.

While these are some of the most important factors to consider when comparing critical illness insurance companies, there are other minor elements to take into account, such as optional riders, customer service reputation, and value-added services.

Furthermore, some products have unique features that are not found in others, such as multi-condition payouts or return of premium options. Therefore, a thorough, in-depth analysis of each policy is crucial for making an informed decision.

Which is the best critical illness insurance company in Canada?

Here’s a breakdown of the top critical illness insurance providers in Canada, each with its own strengths and unique features. Below are the pros and cons of the top companies to help you decide which one may be best for your needs:

Best all-around: Desjardins

Desjardins is the best all-around company for critical illness insurance due to its broad coverage of 26 conditions, extensive partial benefit options, and the highest coverage limits available, providing comprehensive protection and financial security.

Best for flexibility: Industrial Alliance

Industrial Alliance is the best company for choices in critical illness insurance because it offers a wide range of term lengths, optional riders like return of premium, and flexible, affordable plans, including simplified underwriting options for faster approval.

Best for unique features: RBC Insurance

RBC Insurance stands out for its unique features, such as the option to convert your policy into long-term care insurance and the Scheduled Increase Benefit (SIB) rider, which helps your coverage keep pace with inflation without additional medical underwriting. These are features that not many other insurers provide.

Best for simplified underwriting: Canada Protection Plan

Canada Protection Plan is the best choice for simplified underwriting because it eliminates the 24/24 pre-existing condition clause, allowing those with recent treatments to obtain coverage without restrictions. This flexibility, combined with options for cancer and cardiac coverage, makes it accessible for individuals with varied health histories.

Best for return of premium: Sun Life

Sun Life is the best company for return of premium riders in critical illness insurance, offering a variety of options, including return of premium on death, expiry, and cancellation, allowing policyholders to recover some or all of their premiums if they don’t make a claim. Furthermore, it is a robust all-around plan, covering 26 illnesses and offering coverage of up to $3,000,000.

Each of these providers has distinct advantages, making it easier to find a policy that aligns with your specific needs, whether you prioritize flexibility, high coverage, or unique features like long-term care conversion or return of premium options.

Comparing Critical Illness Insurance Companies

Ready to find your perfect match? Let’s dive into a side-by-side comparison of Canadian insurance companies, focusing on key features that matter most to you.

1. Number of covered conditions

Canada Life, Desjardins, Equitable Life, and Sun Life offer the most comprehensive coverage in terms of the number of covered conditions for adults with 26, making them a strong contender for those seeking broad protection.

For childhood critical illness plans, Humania’s Children360 plan has the most extensive coverage with 33 conditions covered. In the table below, some of the insurance companies are blank because they do not offer a childhood plan.

Company
Number of conditions covered for adults
Number of conditions covered for children
Assumption Life
16
Beneva
3 or 25
28
BMO Insurance
25
Canada Life
25 or 26
26
Canada Protection Plan
3, 5, or 8
Desjardins
26
29 or 32
Edge Benefits
25
Empire Life
4 or 25
15
Equitable Life
26
31
Foresters
4 or 25
Humania
1, 4, 6, 23, 24, or 25
1, 4, 6, 23, 24, 25, or 33
Industrial Alliance
1, 4, 6, or 25
9, 11, or 30
ivari
4 or 25
9 or 30
Manulife
5 or 25
15
RBC Insurance
3 or 25
Sun Life
1, 3, 7, or 26
31
TD Insurance
3
UV Insurance
25
32

Notes:

  • Unlike other insurers, Empire Life and Manulife don’t provide standalone childhood critical illness insurance plans. It’s available as a rider when you purchase an adult critical illness plan.
  • As the table shows, several insurance providers offer various critical illness insurance plans, each covering a different number of conditions. This is indicated by the use of ‘or’. Typically, the more conditions covered, the higher the cost.

2. Coverage amounts

For those seeking the largest critical illness insurance payout, Canada Life, Desjardins, Industrial Alliance, and Sun Life are top choices. By offering up to $3,000,000 in lump sum benefit amount, these insurers offer the highest coverage limits available in the market, making them ideal for high-net-worth individuals who want substantial financial protection in case of a critical illness.

On the other hand, simplified issue plans, typically offered by other insurers like Assumption Life, Canada Protection Plan, and Edge Benefits, often have lower coverage limits, like $100,000. These critical illness insurance plans are designed to be more accessible, with a simpler application process that doesn’t require a medical exam or doctor’s report. This makes them a good option for individuals who may not qualify for traditional underwriting or who prefer a quicker application process.

Company
Minimum and maximum coverage amounts for adults
Minimum and maximum coverage amounts for children
Assumption Life
$10,000 to $100,000
Beneva
$25,000 to $2,000,000
$25,000 to $250,000
BMO Insurance
$25,000 to $2,000,000
Canada Life
$10,000 to $3,000,000
$10,000 to $500,000
Canada Protection Plan
$10,000 to $100,000
Desjardins
$10,000 to $3,000,000
$10,000 to $1,000,000
Edge Benefits
$5,000 to $125,000
Empire Life
$25,000 to $2,000,000
$1,000 to $50,000
Equitable Life
$10,000 to $2,000,000
$10,000 to $500,000
Foresters
$25,000 to $2,000,000
Humania
$5,000 to $1,000,000
$5,000 to $1,000,000
Industrial Alliance
$5,000 to $3,000,000
$5,000 to $500,000
ivari
$25,000 to $2,000,000
$25,000 to $250,000
Manulife
$25,000 to $2,000,000
$5,000 to $100,000
RBC Insurance
$10,000 to $2,000,000
Sun Life
$25,000 to $3,000,000
$25,000 to $1,000,000
TD Insurance
$10,000 to $100,000
UV Insurance
$10,000 to $2,000,000
$25,000 to $250,000

3. Age eligibility

Most companies offer coverage starting from age 0 to 65, although some critical illness insurance plans are exclusively for adults, available from age 18. 

Most term-10, term-20, and term-75 policies expire at age 75. An expiry age of 100 doesn’t mean your coverage ends once you reach that age—rather, it indicates that premium payments will no longer be required, but your coverage will continue for life until you pass away.

Company
Eligible age to purchase
Age at expiry
Assumption Life
18-60
75
Beneva
0-65
75 or 100
BMO Insurance
18-65
75 or 100
Canada Life
0-65
75 or 100
Canada Protection Plan
18-65
Desjardins
0-65
65, 75, or 100
Edge Benefits
18-64
70
Empire Life
18-65
75 or 100
Equitable Life
0-65
75 or 100
Foresters
18-65
80
Humania
0-65
75, 90, or 100
Industrial Alliance
0-65
75 or 100
ivari
0-65
65 or 75
Manulife
18-65
65, 75, or 100
RBC Insurance
18-65
65 or 75
Sun Life
0-65
70, 75, or 100
TD Insurance
18-54
70
UV Insurance
0-65
25, 35, 45, 55, 65, or 75

4. Term lengths and guaranteed premiums

Term-10 offers the lowest initial cost, but premiums increase every 10 years. With Term-20, you lock in your premium for 20 years, though the initial rate is higher than Term-10. Term-65 and Term-75 provide guaranteed level premiums until you reach those ages, offering predictable costs for a longer period.

Term-100 is usually the most expensive option but guarantees level premiums until age 100, providing lifetime coverage at a fixed rate. Some companies also offer a 20-pay term-100, allowing you to fully pay off the policy in 20 years, though it’s more expensive than spreading payments to age 100.

The more term length options a company offers, the better flexibility you have. However, not all companies offer guaranteed premiums—some are subject to increase if the company faces higher-than-expected claims, which can create uncertainty as your critical illness insurance cost may rise each year.

Company
Term lengths available
Guaranteed premiums
Assumption Life
Term-15, Term-20, Term-25, Term-75, Term-75 20-pay
Yes
Beneva
Term-10, Term-20, Term-75, Term-100, Term-100 20-pay
Yes
BMO Insurance
Term-10, Term-20, Term-75, Term-100, Term-100 15-pay
Yes
Canada Life
Term-10, Term-20, Term-75, Term-75 20-pay, Term-100, Term-100 15-pay, Term-100 20-pay
Yes
Canada Protection Plan
Term-20, Term-75
For the first 5 years
Desjardins
Term-10, Term-20, Term-65, Term-75, Term-100, Term-100 10-pay, Term-100 20-pay
Yes
Edge Benefits
Term-5
No
Empire Life
Term-10, Term-20, Term-75, Term-100 15-pay
Yes
Equitable Life
Term-10, Term-75, Term-75 20-pay, Term-100, Term-100 20-pay
Yes
Foresters
Term-10, Term-20, Term-80
Yes
Humania
Term-10, Term-15, Term-20, Term-25, Term-30, Term-75, Term-100, Term-100 20-pay, Term-100 pay to age 65
Yes
Industrial Alliance
Term-10, Term-20, Term-25, Term-75, Term-100, Term-100 10-pay, Term-100 20-pay
Only for some plans
ivari
Term-10, Term-20, Term-65
Yes
Manulife
Term-5, Term-10, Term-20, Term-65, Term-75, Term-100, Term-100 15-pay
Only for some plans
RBC Insurance
Term-10, Term-65, Term-75
Only for some plans
Sun Life
Term-10, Term-70, Term-75, Term-75 15-pay, Term-100, Term-100 10-pay, Term-100 15-pay
Only for some plans
TD Insurance
Term-10
No
UV Insurance
Term-20, Term-25, Term-35, Term-45, Term-55, Term-65, Term-75
Yes

Notes:

  • UV Insurance’s term options differ from others, as their term-25, term-35, term-45, and term-55 plans provide coverage until you reach that specific age, rather than for a set number of years.
  • Foresters is the only insurance company that has a term-80 product. Most other providers terminate their critical illness insurance plan at age 75.

5. Partial benefit payment

Most insurance companies offer partial payouts if you’re diagnosed with a non-life-threatening condition, such as coronary angioplasty or an early-stage cancer. The more conditions covered, the better the protection. Desjardins leads the way with 19 illnesses covered for partial benefits.

Partial payments are typically 15% of your total coverage—so if you have a $100,000 policy, you’d receive $15,000 for a covered partial illness. These payouts are often capped at $50,000, though some companies have lower caps or may not offer partial benefits at all.

Additionally, some insurers allow multiple claims for different non-life-threatening illnesses, which provides greater protection.

Company
Number of conditions covered for partial payments
Percentage of chosen lump sum amount paid
Maximum payout
Number of times you can claim the partial benefit
Assumption Life
None
Beneva
4
10%
$50,000
1
BMO Insurance
7
15%
$50,000
1
Canada Life
8
15%
$50,000
4
Canada Protection Plan
None
Desjardins
19
1%, 15%, or 30%
$5,000, $25,000, $50,000, or $100,000
1 per category
Edge Benefits
2
20%
$20,000
1
Empire Life
6
15%
$50,000
2
Equitable Life
8
15%
$50,000
1 per illness
Foresters
8
15%
$50,000
2
Humania
3, 4, or 7
10% or 15%
$10,000
1
Industrial Alliance
7
15%
$50,000
4
ivari
4
15%
$50,000
1
Manulife
6
25%
$50,000
1
RBC Insurance
7
10%
$50,000
1
Sun Life
8
15%
$50,000
4
TD Insurance
None
UV Insurance
4
10%
$50,000
1

Note: Desjardins has five different categories of partial illnesses, including early cancers and minor cardiovascular conditions and procedures. You can only claim once per category. Its payout percentage and cap depend on the type of illness you are diagnosed with.

6. Survival period

The survival period, also known as the waiting period, is the minimum time you must survive after a diagnosis before receiving the benefit, which delays access to the financial support you may urgently need.

Some companies impose a 30-day survival period for all covered conditions, while others limit it to cardiovascular conditions only. The fewer conditions that require a waiting period, the quicker you can access your benefit.

Company
30-day survival period
Assumption Life
All illnesses
Beneva
All illnesses
BMO Insurance
Cardiovascular diseases only
Canada Life
Cardiovascular diseases only
Canada Protection Plan
All illnesses
Desjardins
Cardiovascular diseases only
Edge Benefits
All illnesses
Empire Life
All illnesses
Equitable Life
Cardiovascular diseases only
Foresters
All illnesses
Humania
All illnesses
Industrial Alliance
Cardiovascular diseases only
ivari
All illnesses
Manulife
Cardiovascular diseases only
RBC Insurance
All illnesses
Sun Life
Cardiovascular diseases only
TD Insurance
All illnesses
UV Insurance
All illnesses

Note: Certain illnesses have longer survival periods than the standard 30 days. For instance, bacterial meningitis may require a 90-day survival period, while conditions like paralysis and multiple sclerosis could have a 180-day requirement.

7. Conversion privileges

Most providers allow you to convert a term-10 or term-20 policy into term-75 or term-100 before a certain age. Some companies will even let you convert term-10 to term-20. These convertibility options can be useful if you want longer coverage but started with a term policy to keep initial costs lower.

You can convert your policy without requiring proof of good health, such as a medical exam or medical questions, ensuring you maintain future protection options even if your health condition declines.

However, you will pay the premiums based on your age when converting your policy, so expect your cost to increase upon conversion.

If convertibility is a priority, choose an insurance company that allows conversions up to age 65, giving you greater flexibility for future changes.

Company
Conversion privileges
Latest age to convert
Assumption Life
No
Beneva
Yes
65
BMO Insurance
Yes
60
Canada Life
Yes
65
Canada Protection Plan
No
Desjardins
Yes
65
Edge Benefits
No
Empire Life
Yes
65
Equitable Life
Yes
No
Foresters
Yes
55
Humania
Yes
60
Industrial Alliance
Yes
65
ivari
Yes
60
Manulife
Yes
64
RBC Insurance
Yes
65
Sun Life
Yes
65
TD Insurance
No
UV Insurance
No

8. Type of underwriting

Simplified underwriting and traditional underwriting differ primarily in the level of health assessment required for approval. Simplified underwriting involves fewer medical questions and no medical exam, making it faster and more convenient if you have medical conditions or want to get approved quickly and avoid lengthy assessments.

Critical illness insurance policies with simplified underwriting often have lower coverage limits, fewer covered illnesses, and higher premiums because the insurer takes on more risk due to limited health information.

Some providers like Assumption Life, The Edge Benefits, and TD Insurance specialize in simplified underwritten products.

On the other hand, traditional underwriting, or fully underwritten policies, involves a more detailed health evaluation, which may include medical exams, doctor’s reports, and comprehensive health questionnaires.

While this process can take longer, it usually results in lower premiums, more covered illnesses, and higher coverage amounts because the insurer has a clearer understanding of your health risk. Fully underwritten critical illness policies are generally more affordable for healthy individuals, but the approval process is more thorough and may result in denials if you have pre-existing conditions.

Most insurance companies, such as Beneva, BMO Insurance, and ivari, have traditionally underwritten products.

Company
Type of underwriting
Assumption Life
Simplified
Beneva
Traditional
BMO Insurance
Traditional
Canada Life
Traditional
Canada Protection Plan
Simplified
Desjardins
Traditional
Edge Benefits
Simplified
Empire Life
Both types available
Equitable Life
Traditional
Foresters
Both types available
Humania
Both types available
Industrial Alliance
Both types available
ivari
Traditional
Manulife
Both types available
RBC Insurance
Traditional
Sun Life
Both types available
TD Insurance
Simplified
UV Insurance
Traditional

9. Riders

Critical illness riders are additional options you can add to your policy to enhance its coverage. One of the most popular ones is the return of premium (ROP) rider, which offers various ways to recover some or all of your premiums under certain circumstances. The three main types of return of premium riders are ROP on death, ROP on expiry, and ROP on cancellation or surrender.

  • Return of premium on death: If you pass away without having made a claim, this rider ensures that your beneficiaries will receive the total premiums you’ve paid, offering a partial refund and a form of protection for your loved ones.
  • Return of premium on expiry: This rider refunds your premiums if you outlive the policy’s expiry (typically age 75) without making a claim. It provides a financial safety net, ensuring that your investment in the policy isn’t lost if you remain healthy and don’t need the coverage.
  • Return of premium on cancellation/surrender: With this option, you can get your premiums back if you decide to cancel the critical illness insurance policy before its term ends. It offers flexibility, as you can recover your investment if your circumstances change or you no longer need the coverage.

Each ROP rider increases the cost of the critical illness insurance policy, but they can add significant value by ensuring your premiums aren’t entirely lost, even if you never make a critical illness claim.

Company
Return of premium on death
Return of premium on expiry
Return of premium on cancellation or surrender
Other riders
Assumption Life
Yes
Yes
Yes
None
Beneva
Yes
Yes
Yes
Children’s endorsement, disability waiver of premium, benefit in case of fracture
BMO Insurance
Yes
Yes
Yes
Children’s term, accidental death benefit, disability waiver of premium
Canada Life
Yes
Yes
Yes
Disability waiver of premium, second event, loss of independent existence
Canada Protection Plan
Yes
No
No
Accidental death benefit
Desjardins
Yes
Yes
Yes
Disability waiver of premium, accidental fracture, accident benefit, accidental death, dismemberment or loss of use, children’s life protection and children’s accidental fracture
Edge Benefits
No
No
No
Child critical illness rider
Empire Life
Yes
Yes
Yes
Disability waiver of premium, accidental death & dismemberment, children’s life rider, children’s critical illness rider
Equitable Life
Yes
Yes
Yes
Waiver of premium on death or disability
Foresters
Yes
Yes
Yes
Disability waiver of premium, juvenile critical illness insurance rider
Humania
Yes
Yes
Yes
Accidental death and dismemberment, disability waiver of premium, life insurance
Industrial Alliance
Yes
Yes
Yes
Increased benefit rider, disability waiver of premiums, owner waiver of premiums on death and/or disability, accidental fracture, hospitalization, hospitalization and home care, supplementary income, paramedical care in the event of an accident, children’s critical illness coverage
ivari
Yes
No
No
Disability waiver of premium, payor waiver of premium on death
Manulife
Yes
Yes
Yes
Children’s critical illness, disability waiver of premium
RBC Insurance
Yes
No
No
Scheduled increase benefit, disability waiver of premium
Sun Life
Yes
Yes
Yes
Disability waiver of premium, owner waiver death and/or disability benefit, long-term care conversion option
TD Insurance
No
No
No
None
UV Insurance
No
No
No
Accidental fracture, waiver of premium on death or disability, waiver of premium in the event of loss of employment

10. Value-added services

Value-added services like Teladoc Medical Experts are often included with critical illness insurance policies, offering access to expert medical opinions, second opinions, and personalized health advice from specialists. These services can provide invaluable support, helping you better understand your diagnosis and explore treatment options.

However, it’s important to note that these services are not contractually guaranteed, meaning the insurance company can modify or discontinue them at any time. While they add value to the critical illness policy, they shouldn’t be relied upon as a permanent benefit.

Company
Value-added service
Assumption Life
None
Beneva
Assistance benefit
BMO Insurance
Teladoc Medical Experts, LifeWorks
Canada Life
Teladoc Medical Experts, LifeWorks
Canada Protection Plan
None
Desjardins
Complimentary assistance services
Edge Benefits
None
Empire Life
MedExtra Inc.
Equitable Life
Cloud DX
Foresters
Teladoc Medical Experts
Humania
Teladoc Medical Experts
Industrial Alliance
MediGuide Medical Second Opinion
ivari
Virtual Healthcare by Maple
Manulife
Medical Second Opinion
RBC Insurance
Teladoc Medical Experts, Medical Confidence Service, “The Healing Journey” program
Sun Life
Teladoc Medical Experts
TD Insurance
None
UV Insurance
Teladoc Medical Experts

11. How to purchase coverage

There are two main ways to buy critical illness insurance. You can purchase it directly from the insurance company, either online or by phone, which offers a streamlined process but may limit the advice and options available.

Alternatively, you can buy it through a licensed life insurance advisor, who can provide personalized recommendations based on your specific needs and compare multiple providers to find the best critical illness insurance policy for you. Working with an advisor also gives you access to their expertise throughout the policy’s life, helping you navigate any changes or claims.

Company
How to purchase
Assumption Life
Through a licensed insurance advisor
Beneva
Through a licensed insurance advisor
BMO Insurance
Through a licensed insurance advisor
Canada Life
Through a licensed insurance advisor
Canada Protection Plan
Directly from the insurance provider or through a licensed insurance advisor
Desjardins
Complimentary assistance services
Edge Benefits
Directly from the insurance provider or through a licensed insurance advisor
Empire Life
Through a licensed insurance advisor
Equitable Life
Through a licensed insurance advisor
Foresters
Through a licensed insurance advisor
Humania
Through a licensed insurance advisor
Industrial Alliance
Through a licensed insurance advisor
ivari
Through a licensed insurance advisor
Manulife
Directly from the insurance provider or through a licensed insurance advisor
RBC Insurance
Through a licensed insurance advisor
Sun Life
Directly from the insurance provider or through a licensed insurance advisor
TD Insurance
Directly from the insurance provider
UV Insurance
Through a licensed insurance advisor

Note: Manulife and Sun Life offer simplified underwriting products available for direct purchase. However, if you’re interested in their traditionally underwritten products, which cover more critical illnesses and have higher coverage amounts, you will need to go through an insurance advisor.

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Want Critical Illness Insurance Quotes From The Best Insurance Company?

Choosing the right critical illness insurance is an important decision that can provide peace of mind and financial protection during challenging times. We’re here to help you find the best coverage tailored to your needs.

As part of our service:

  • We analyze your financial, personal, and health situation to determine a critical illness plan that suits your needs.
  • We compare multiple providers to find the best critical illness insurance plan at the most affordable cost, ensuring it fits within your budget.
  • We approach the insurance company to get an opinion on your medical conditions, helping gauge your likelihood of approval so you don’t waste time applying only to be declined.
  • We guide you through the entire process, step by step, so you understand how to confidently purchase the right policy for you.

Whether you need a critical illness policy or a complete insurance solution—including life, disability, health & dental, and critical illness insurance—we can design a plan that fits your financial and personal circumstances.

For a free, no-obligation consultation, email us at info@briansoinsurance.com or call 604-928-1628. You can also use the form below to receive a critical illness insurance quote delivered directly to your inbox!

Get Your Critical Illness Insurance Quote Now

While we make every effort to keep our site updated, please be aware that timely information on this page, such as quote estimates, or pertinent details about companies, may only be accurate as of its last edit day. Brian So Insurance and its representatives do not give legal or tax advice. Please consult your own legal or tax adviser. This post is a brief summary for indicative purposes only. It does not include all terms, conditions, limitations, exclusions, and other provisions of the policies described, some of which may be material to the policy selection. Please refer to the actual policy documents for complete details which can be provided upon request. In case of any discrepancy, the language in the actual policy documents will prevail. A.M. Best financial strength ratings displayed are not a warranty of a company’s financial strength and ability to meet its obligations to policyholders.

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