My Mission

“To protect the livelihood and financial wellbeing of Canadian families through education, planning, and a diverse suite of insurance products.”

The fact is, many Canadians with dependents don’t have any life insurance. Of those that do, many don’t have nearly enough to provide a financial safety net for their families.

I want to empower Canadians with the knowledge and confidence to make one of the biggest purchases of their lives, life insurance.

My Story

Let’s face it – life insurance is not a pleasant thing to think about. It can be dry and boring. You’re buying it knowing that you’re never going to use it (most of the time). And back when I started, it was made all the worse by the fact that applications were dozens of pages long and life insurance quotes weren’t easily accessible. That’s simply unacceptable in a digital-first world.

Today, I want to modernize the purchase of life insurance. This means creating comprehensive guides to insurance, digital tools to assess your needs, and electronic applications to speed up the process.

This makes buying insurance simpler, streamlined, customized, and convenient.

Brian So Insurance headshot

My Promise

Fiduciary duty

In an industry notorious for conflicting advice, lack of service, and high commission rates, it’s a relief to find someone who will put your needs first.

 

I confirm that there is no conflict of interest in regards to the sale of the product you are considering and that my overall recommendation is based on my analysis and assessment of your financial needs.

Transparency

I am open in my processes so you know how I came up with your insurance recommendation. I will also disclose which insurance companies I work with and how I get paid.

Due diligence

I will strive to understand your situation and find the best insurance solution based on your needs and budget.

 

Any recommendation I make will be appropriate for your circumstances, taking into account the features, price and suitability of the insurance product selected, and any other relevant factors.

Privacy

Your data is important. I will safeguard it and have systems in place to prevent unauthorized third-party access.

 

I do not sell client information to anyone. Nor do I share client information with organizations outside of my relationship with you that would use it to contact you about their own products or services.

My Process

I’ve optimized the insurance sales process with an emphasis on simplicity and efficiency. This means less time worrying about insurance and more time doing what you love.

Here’s how the three-step process works:

  • 1

    Needs analysis

    I will perform a thorough needs analysis that incorporates your income, debt and financial situation to determine your life insurance needs.

  • 2

    Product fit

    Next, I'll search all the insurance companies to find you the perfect insurance policy, customizing it to your need and budget.

  • 3

    Implementation

    Finally, we go through the application together. After the insurance company completes underwriting, we put the policy in force.

My clients appreciate the straightforward process, and once you begin to work with me, I’m sure you’ll feel the same way.

But it doesn’t end there. I provide continuous personal attention and superior customer service. And as your needs change through time, I will be there to review your policy to ensure it’s still the best fit for you moving forward.

Life insurance is just a part of your risk management plan. To protect yourself and your family from all the financial risks of accidents and illnesses, you need to supplement it with disability, critical illness, long-term care, and health insurance.

My Clients

Buying life insurance is a selfless purchase and the single most important thing you can do to protect the financial wellbeing of your family.

My clients understand that and share a common goal: getting the best insurance protection for their families with the best value. They have financial goals and dreams that they want to achieve. But they also realize that an unexpected event can shatter their dreams. That’s why getting life insurance is a priority in their lives.

If that sounds like you, I commend you for taking the important first step in your search for life insurance.

Take a look around and visit the services and blog pages to learn more. When you’re ready to take the next step, feel free to request a quote and I will be happy to find the best policy for you.

To reach me, please visit my contact page.

My Motto

"Taking care of the 
'if' 
in life"

My Testimonials

Brian helped me identify my insurance needs and found the most suitable product that fit my budget. Knowing that I was not familiar with the insurance industry and the terms of the contract, Brian explained everything in a simple manner so that I could understand it. I highly recommend Brian for anybody looking to buy life insurance.
Fanny L. — Age 59, Vancouver
Starting a new family can be an exciting time, but it can also be a stressful experience as we try to find the right insurance product to properly protect ourselves from the unexpected. Brian was able to calculate my insurance needs and provide a solution that gives both of us coverage for a low short-term and long-term premium. I would not hesitate to recommend Brian for your life insurance needs.
Victor S. & Catherine W. — Age 29 & 35, Surrey
Brian is professional, thorough and patient. Since he represents multiple insurance carriers, he was able to help me choose the most ideal disability insurance product for my situation. I was pretty picky about the kind of coverage I was looking for, yet he was able to find me a product that closely matched my needs. The process does take some time, mostly due to the underwriting, but Brian made it pretty seamless by keeping me updated and accommodating my schedule. Highly recommended!
Selina S. — Age 33, Vancouver
Brian is very knowledgeable on insurance as well as providing financial advises. He is patience and provide lots of options for us. I would strongly recommend him, especially for young families with kids!
Rebecca Y. — Age 40, Langley
I found Brian very professional during our shopping for a Joint Last-to-die life insurance policy for my wife and me. He responded not only very quickly but answered all my questions very well. I found him very knowledgeable, and so would recommend him to friends/family. Brian, please keep up the great work.
Sam N.— Age 62, Toronto
My wife and I decided to get life insurance since we had just bought a new house. Brian was professional and very easy to communicate with. He walked us through our options and how each one could benefit us. I would definitely recommend him to anyone looking for life insurance coverage.
Tyler T.— Age 29, Surrey

Hop on our newsletter and get the latest news and tips on insurance!

My Social Profiles